The checkout is the page that decides everything

Every other page on a store can be fixed next quarter. This is the one where the money either arrives or it doesn’t — and it’s the page most people are stuck with.

The problem I kept running into

Most stores inherit their checkout from whatever platform they’re on. It’s the one part they can’t really change. The ones who can change it don’t have the weeks it takes to do it properly: card handling, 3D Secure, mobile keyboards, address and tax edge cases, error states that don’t dead-end, and the dozen small things that make a stranger trust a form with their card number.

So they ship something that works, and it quietly costs them a share of every month’s revenue. Nobody sees the customers who leave.

Baymard Institute’s review of 50 studies from 2006 to 2025 puts average documented cart abandonment at 70.22%, and finds an average 35.26% conversion gain from better checkout design alone.

Industry averages across many stores — not a forecast for yours.

What this is

A complete cart and checkout page, designed for your store and installed on your site within 24 hours of checkout. It runs on your own domain. It works on a website, a web app, or inside a mobile app.

Payments go straight to your own accounts. I never sit between you and your money.

How it’s priced, and why it’s priced that way

One flat monthly price per domain — $52.18 or $104.05, depending on whether you want the daily dashboard or the live one with notifications. Pay by bank debit instead and it is $50.77 or $101.53. No cut of your sales. No per-transaction markup from me. Your payment processor charges its own fees, exactly as it would if I weren’t here.

The $999 build fee is never charged at checkout. It comes out of the monthly payments over time. Until it’s recouped, the page installed on your store carries a small ConvertingCartPages credit and link. That comes off when the fee is paid.

Cancelling owes you nothing. Your cart page pauses and your store falls back to its original checkout — it doesn’t break. Start again later and it picks up where it left off, recoup progress included.

Payments are typically deductible as a business expense. Check with your accountant; that part depends on your situation, not mine.

Why the pricing is public and flat

Percentage pricing punishes you for growing. It also means the person building your checkout gets paid more when you sell more, which sounds aligned until you need a fix and they need a launch. A flat monthly price per domain means the only way I keep your business is by the page continuing to work.

I pay for this too

I’m a subscriber on the same plan at the same price as everyone else, for one of my own properties. That’s deliberate. When the checkout has a problem, it has that problem on my site as well, and I find out the same way you would.

Where this goes

Same page, same price, more of it working out of the box. A fix one store needs ships to every store on the service. I intend to keep building this for a long time — it’s the part of my own work I care most about getting right.

Eric Calhoun · Iluxxian LLC · Miami, Florida
Questions: support@convertingcartpages.com

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